Meg Wagler
Art & Illustration

Farmers Park: Parties in the Park

Springfield's famous Farmer's Park - home to one of the nations top farmer's markets - runs an annual summer party each week from June through August. Chock full of live music, jumping fountains, food and booze vendors, local shopping, and pup-friendly to boot, this brand identity called for fun, airy, family friendly illustrations and color palette.

Ranging in touchpoints from print through digital, posters, a mailing campaign, social media campaigns, billboards, banners, flyers, and text advertising were utilized to keep the locals in the know of 417's best watering hole in the summer months.

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Each unique character represents an aspect of the parties

Each unique character represents an aspect of the parties

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Billboards and signage around town boosted hype

Billboards and signage around town boosted hype

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